Inspired by the traditional patterns of oriental carpet design, the rug melds classic aesthetics together with design innovation to craft a unique wool felt rug. The conception began over 2 years ago, investigating new production methods of carpet making. The rug is constructed by overlapping natural wool felt scales, producing a distinctive carpet surface. We wanted to explore the technology, craft and typology and take it to a completely different place. The entire process from concept to the actual product creation went very smoothly. Upon receipt of the prototype, we noticed it had changed very little from the initial sketch - it was warm, inviting and still felt very personal.